According to a survey conducted by The Times newspaper, British blokes think about football every 12 minutes. Following the infamous 'men think about sex every 7 seconds' (which by the way isn't true - no one has actually done a survey to prove or disprove this), the activities of 11 men and a ball come are a high preoccupation for blokes. The study was conducted among 2,000 fans of Premiership clubs and found that they contemplate football 80 times in a day, and 7% thought about the game once every minute. Women know that football is an obsession for guys and we feel no more shame in it than them thinking of shoes and fashion, but it's not hard with rolling sports news channels, dedicated sports channels, teletext, Internet forums, blogs, newspaper reports etc. It's a social thing that many men would miss if they ever, God forbid, had to give it up.
By the way, only 92 days 20 hours 38 minutes 26 seconds until the start of the 2007/2008 Championship season.